SHARP WIT WITH BLUNT PENCILS

With so much popular culture in their face they are a diffcult group to reach and even more difficult to influence because of their curious/cynical approach to consumer products and entertainment.
One magazine that stands out in this market segment, and has been influencing generations of teenagers since 1978 in Australia, is Mad Magazine. In fact the original import goes back to the 60s and Mad's infuence is just as fresh today as it ever was.

This zany publication takes a satirical sword to everything.

Mad’s primary readership demographics are 10-14 years and secondary group 15-18 years with 70% predominately male.

Mad Regular’s print run is 30,000 and Classic is 25,000 and is distributed nationally to newsagencies, with 3000 Regular subscribers and 2000 Classic subscribers.

MAD magazine achieves an outstanding 60-70% sale of its total distribution.